# Lead Generation & CRM Setup

_Real Estate — Confidential Client_

**Technologies:** Meta Ads, CRM, SEO, Automation

**Outcome:** Boosted lead qualification rate by 25% and reduced CPL by 40%.

## Overview

A real estate business running ad campaigns across multiple platforms had no consistent way to track which leads converted, making it hard to know where marketing spend was actually working.

## The Challenge

Leads arrived from several different ad platforms into separate inboxes and spreadsheets. Sales reps followed up inconsistently, hot leads went cold waiting for a callback, and there was no reliable way to trace a closed deal back to the campaign that generated it.

## The Solution

Code Kumite orchestrated Meta Ad campaigns feeding directly into a tailored CRM:

- Leads captured automatically from ad forms straight into the CRM
- Automated lead qualification scoring based on engagement and stated budget
- Follow-up reminders so no lead goes untouched for more than a set window
- Campaign-level reporting tying ad spend directly to qualified leads and closed deals

## Implementation

We rebuilt the ad-to-CRM pipeline first, ensuring every lead source was tagged at the point of capture. Qualification rules were tuned over the first month based on what the sales team said actually indicated a serious buyer, rather than a generic scoring model.

## Results

- **25% increase** in lead qualification rate
- **40% reduction** in cost-per-lead after reallocating spend toward the best-performing campaigns
- Clear attribution from ad spend through to closed deals for the first time

## Conclusion

Connecting ad spend directly to CRM outcomes turned a guessing game into a measurable, optimizable pipeline.

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Source: https://www.codekumite.com/case-studies/real-estate-lead-crm